IGK Blonde Pop Purple Toning Shampoo 8oz

What It Is

A purple toning, blonde-enhancing shampoo that instantly neutralizes brass. Moisture-rich formula boosts vibrancy, softness and shine.

What It Does

Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing shampoo. Treat blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for 7x reduced brassiness* and a brighter, more vibrant look. Boosted with violet pigment, purple rice, and moisture-rich squalane to restore essential moisture, brilliance, and shine.